Betfred Sports and digital sports media company The Game Day have announced the sportsbook’s sponsorship of two of The Game Day’s flagship NFL Shows, Take the Points and Ride With.
These series will lead The Game Day’s full weekly lineup of NFL content and programming throughout the 2021-2022 NFL Season.
Take The Points, The Game Day’s weekly betting debate show will be hosted by sports gambling expert and analyst Jordan Schultz. Ride With takes viewers to the stadiums for the biggest game of the week as host Katie Mox places her best bets and finds out if the fans are “riding with” or fading their picks.
Matt Heiman, Founder and CEO of The Game Day, commented: “We’re thrilled to announce this sponsorship deal with Betfred Sports, which further strengthens our lineup of marquee brand partners.
“Over the past year, The Game Day has seen significant growth in what’s become a highly engaged sports fan base, as we continue to look to service everyone from casual bettors through to the most knowledgeable gamblers. We’re pleased that this in turn has driven demonstrable engagement and ROI for our affiliate partners.”
Bryan Bennett, COO of Betfred Sports, added: “This is a great brand to partner with to build on our momentum in the US market. Acquisition marketing is critical to the success of this operation, and we are confident that the The Game Day partnership can strengthen our efforts.”
Hosted by Schultz – an NFL analyst and one of the industry’s leading sports gambling experts – Take the Points will feature a variety of guests, including Betfred Sports’ betting experts and a range of renowned sports analysts.
Ride With will follow Katie Mox as she takes viewers on the adrenaline-filled journey of sports gambling at the live game, with the potential for a big final pay-off. The show will post weekly on Wednesdays at 12pm ET via YouTube and Facebook.
