Omnichannel sports betting and igaming supplier FSB has hired industry veteran Madinia Melanis as VP of Program Management on the firm’s North American senior management team, effective November 12.
She joins from IGT where she held several roles over a distinguished eight-year career including that of Senior Manager – Head of North American PlaySports PMO.
In her new role with FSB she will be responsible for on-boarding of the company’s North American client base ensuring an effective and seamless delivery experience. She has also been tasked with building out its expanding retail and online delivery teams in the region.
Melanis has been given decision making oversight into new processes and procedures that the North American Program Management team will implement in order to successfully align internal teams and increase visibility and collaboration with FSB’s partners.
She will be attending G2E Las Vegas with the FSB North America team as it showcases its online and retail solutions fresh from a recent major deal in South Dakota.
Chief Revenue Officer Ian Freeman said: “Madinia is a major coup for FSB and she will play a key part in our plans for the North American market. She has incredible experience and knowledge of the industry and the wider sports betting market, and we are thrilled to be able to leverage this.
“FSB is at the cutting-edge of retail and online gambling technologies and as we further establish ourselves in North America we will continue to onboard the best talent in the business and in Madinia we have certainly done that.”
Melanis added: “It is an honor to join such an innovative, fast-growing organization that has ambitious plans for North America. I am looking forward to using the experience I have gained over the years to help take the company to the next level and to not only meet but exceed the goals it has set for itself.”