WynnBET, the online sports betting and igaming app from Wynn Resorts, has appointed 20-year gaming industry veteran Ian Williams as its new COO.
In this role, Williams will manage WynnBET’s trading, marketing, customer service, payments, and data science teams, reporting directly to Wynn Interactive CEO Craig Billings.
Williams most recently served as President of Online Gaming for Churchill Downs Inc and spent the last five years contributing to the development of the Churchill Downs Interactive division, making it one of the most profitable online wagering businesses in the US.
During his tenure, he helped grow the firm’s horse racing advance-deposit wagering business (Twinspires.com & Betamerica.com), profitably delivering record handle every year.
He was also responsible for spearheading the development of its real-money sports and igaming businesses, and since 2018, he has been responsible for securing market access in nine states.
WynnBET’s appointment of a new COO comes as it continues its expansion across the US market, most recently entering the state of Louisiana.
A graduate of Leeds Metropolitan University, Williams has 17 years of experience as a C-level executive in the United States, with stops in Canada and the United Kingdom. He also founded Thistle Gaming, a company distributing real-time sports data feeds and virtual racing to the leading bookmakers in Europe and Asia.