Sports betting operator Betfred Sports is expanding its US market presence into Louisiana through a partnership with Paragon Casino Resort.
The firm has launched what it described as a ‘first of its kind’ Las Vegas-style sportsbook at the venue’s Draft Room, enabling sports and gaming enthusiasts to place their first bets starting today.
Marshall Sampson Sr, General Manager of Paragon Casino Resort, commented: “Our partnership with Betfred Sports marks a new chapter for Paragon – which has always been a source of pride for Marksville and the people of Louisiana.
“With this new partnership, I hope visitors from across the region will have the chance to experience it for themselves. Together, we are offering a first-class sports betting platform and venue that will make Paragon Casino Resort the place to bet and watch games in Louisiana.”
Betfred Sports will operate a traditional sportsbook in The Draft Room comprising traditional theater seating, a custom video wall, betting counters, and kiosks.
Mark Stebbings, Betfred Group COO, stated: “Louisiana is an exciting opportunity for Betfred Sports to continue its expansion in the US after successful launches in Iowa, Colorado, and Pennsylvania.
“We look forward to utilizing our 50 years of bookmaking experience with our fantastic partner, Paragon Casino Resort, to bring the best sports betting experience to bettors in the state.”
Alongside its new sportsbook, Paragon Casino Resort also offers a 64,000-square-foot gaming floor, 1,000 Las Vegas-style slot machines, and 500 hotel rooms for out-of-town guests.
Marshall Pierite, Chairman of the Tunica-Biloxi Tribe of Louisiana, which owns the Paragon Casino Resort, added: “As a native Louisianan and Chairman of the Tunica-Biloxi Tribe of Louisiana, I am thrilled to help usher in sports betting to our state.
“This partnership with Betfred Sports promises continued success for Paragon as we continue our mission to provide a first-class gaming destination and vacation experience to our neighbors and guests coming to Central Louisiana.”
