Fubo Gaming, a subsidiary of fuboTV Inc, has secured its first sponsorship with an NBA franchise this week courtesy of a long-term partnership with the Cleveland Cavaliers.
The collaboration will promote the Fubo Gaming brand through an integrated marketing campaign highlighted by high-impact broadcast-visible signage, a presence on team television and radio game programming, as well as activation on Cavs digital and social channels and other marketing assets.
The company will also be the presenting partner of Cavs Pick ‘Em, the free-to-play live predictive gaming platform that debuted last season in GameDay+, a second screen platform inside the Cavs App championed by Westfield.
Shelly Cayette, Cleveland Cavaliers Senior VP Global Partnerships, stated: “We couldn’t be more excited to align our Cavaliers brand with Fubo Gaming, a company that shares a mutual passion for innovation and as we like to say, who are ‘obsessed with finding a better way’ in such a new and rapidly-evolving sports gaming category.
“We are proud to team up with Fubo Gaming and help bolster their brand presence across the greater Cleveland region, all over Ohio, and with our fanbase for many years to come.”
Beginning with the upcoming 2021-22 season, the Fubo Gaming brand will be prominently featured inside the bowl of Rocket Mortgage FieldHouse with a powerful blend of in-venue signage that will be visible to all Cavs fans in attendance, as well as those watching games on television from home.
Fubo Gaming President Scott Butera added: “We’re thrilled to have our first NBA team partnership with the Cleveland Cavaliers, an innovative sports franchise known to have one of the most passionate fan bases in the league.
“This partnership is a natural extension of our overall goal to deliver sports fans dynamic and engaging experiences with the teams and sports they love.”
Fubo Gaming expects to launch its Fubo Sportsbook in the fourth quarter 2021, subject to requisite regulatory approvals.