Sports gamification company Low6 has announced a partnership with the NFL’s Cincinnati Bengals, launching two free-to-play games; Bengals Picks and Ultimate Bengals.
The Bengals are the second acquisition in the US for the UK-based firm after it sealed a deal with the Jacksonville Jaguars earlier this month. The team’s official pick’em game will mirror games currently played across the UK.
Jamie Mitchell, Low6 Co-Founder and Group CEO, said: “We are at the start of Low6’s journey in the United States. We’re delighted to start this new chapter and we’re looking forward to the American audience being able to enjoy a unique experience to bring them closer than ever to their favorite teams.
“We are very excited to be launching our proprietary gaming platform with the Bengals. We anticipate avid fans sharing their exciting pack openings online, trading with friends, and scoring fantasy points to win incredible money-can’t-buy experiences, all for free.
The free-to-play Bengals Picks game sees users make their predictions on designated match outcomes to accumulate as many points as possible. The more points achieved, the increase in the likelihood of winning a bigger share of the prize pool. Each gameweek prizes include tickets to upcoming games and autographed merchandise.
Available in app stores, the Ultimate Bengals game will award a weekly winner during the NFL season with tickets, autographed merchandise, and money-can’t-buy experiences.
Mitchell continued: “The ever-growing GenZ and Millennial Bengal’s fans investing in ticket sales, year-over-year, demonstrates the demand to create a new digital inventory that speaks to this audience. Low6 is well-positioned to capture this passionate fandom group through digital community-led mobile gamification that provides Bengals with new opportunities to drive engagement among their young fans and ultimately drive revenue back to the team.
“We have a proven track record of creating leading gaming platforms for rights holders to help monetize their digital fanbase across the globe. We developed significant gaming audiences for our existing partners including Uber Eats, UFC, European Tour, Glasgow Rangers FC which directly impact increased valuations of their databases.”
Earlier this month, Low6 announced a partnership with PointsBet and the PGA Tour to launch a free-to-play game based on the professional golf tour.
Low6 Chief Strategy Officer, Josh Turk, added: “With this latest partnership, we are pleased to activate the ‘Who Dey’ fanbase. Both Bengals Picks and Ultimate Bengals are unique gaming experiences we’re excited to incorporate into the Bengals official mobile app. We are committed to providing a first-class free-to-play gaming platform for Bengals fans.”
Bengals Vice President and Chief Marketing Officer, Brian Sells, commented: “We are excited to partner with Low6 on the launch of our two new Free to Play games ‘Ultimate Bengals’ and ‘Bengals Picks’. These games will provide an additional way for our fans to engage with the team on game day.”
