Fubo Sportsbook, a mobile sportsbook from Fubo Gaming, a subsidiary of sports-first TV streaming platform fuboTV Inc, has announced a partnership with NASCAR to become an authorized gaming operator.
Through the new partnership, Fubo Sportsbook and NASCAR aim to give racing fans a ‘unique and engaging wagering experience’.
The sportsbook will be promoted as NASCAR’s authorized gaming operator through a multi-channel marketing campaign bolstered by at-track assets, in-app use of NASCAR-owned track, series and event marks, and logos, in addition to the distribution of assets across NASCAR’s digital and social platforms and events.
Sam Rattner, COO of Fubo Gaming, commented: “We’re eager to partner with NASCAR, a league with a rich history and passionate followers. As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans.
“Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
This is Fubo Sportsbook’s first partnership in auto racing and its third major professional sports marketing deal following agreements with the New York Jets and the Cleveland Cavaliers.
Joseph Solosky, Managing Director of Sports Betting, NASCAR, added: “Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience.
“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
Expected to launch later this year, Fubo Sportsbook aims to be a next-generation mobile sportsbook purpose-built to meet sports fans’ growing demand for interactivity through an industry-first integration of sports wagering and live TV streaming. Its launch is subject to requisite regulatory approvals.
