Online gaming operator PointsBet has appointed former Facebook Executive Kyle Christensen as its new US CMO, overseeing overall marketing strategy and working with core partners to drive product growth and gain market share. He will report to US CEO Johnny Aitken.
Commenting on his appointment, Christensen said: “What an amazing time to be joining the PointsBet team. The sports betting industry is growing exponentially and innovating every day, reminding me of the early days of the ‘streaming wars.’
“PointsBet’s unique offering, a premium experience delivered to discerning customers, is a story I’m looking forward to sharing. Thrilled to be on a team of professionals ready and willing to challenge conventional wisdom, shake up the status quo, and elevate the sports betting industry. It truly is a marketers dream.”
Christensen joins PointsBet with nearly 20 years of high-profile marketing expertise in developing fully integrated content, brand, television, film, consumer, product, and partner campaigns. He has worked for Facebook, National Geographic, and Netflix.
Previously Facebook’s Head of US Brand and Consumer Marketing, he led its first-ever brand marketing campaign, More Together, as well as marketing its video platform, Facebook Watch.
Aitken added: “PointsBet continues to hire the best talent in the world. Our company’s growth trajectory is exciting, and Kyle is going to help take us to the next level.
“As our business evolves and in-game betting continues to be an ever-more important aspect of the premium experience we offer, upping our game and reaching our customers where they are is critical. I couldn’t be more excited to welcome Kyle to our team and can’t wait to see what we build together.”
Last month, PointsBet hired Jeff Gamble as its new Vice President of Creative.