Global sports and entertainment firm FansUnite Entertainment Inc has signed a strategic agreement with Sportradar Group AG, a provider of sports entertainment products and services.
Under the agreement, Sportradar will provide its Managed Trading Service to FansUnite, which includes pre-match betting services, live odds, and betting stimulation services.
The provider’s offerings will allow the firm to deliver an array of odds on some of the world’s premier sports and sporting events as well as register end-users and settle tickets.
The partnership will also enable FansUnite’s sportsbook to feature online visualizations and obtain a full-administrative back-office to assist with betting operations.
Scott Burton, CEO of FansUnite, commented: “The partnership enables us to receive the best-in-class trading solutions from renowned sports data provider Sportradar, which will elevate the quality of our betting offering.
“We will be able to provide optimal real-time odds, adding more value to our wagering platform. Overall, our proprietary technology equipped with Sportradar’s services will create a competitive betting solution that appeals to B2B customers in the global sports betting industry.”
Earlier this month, Sportradar decided to offer its Universal Fraud Detection System (UFDS) for free to sports federations, sports leagues, and state authorities around the world to help combat suspicious sports matches.