Sports gamification firm Low6 has announced its partnership with the Detroit Pistons and the release of the free-to-play Pistons Picks game.
The official pick’em game for the Pistons will mirror games currently played across the world, including the popular MMA app UFC Picks and golf-themed products European Tour Picks, and soon-to-be-released PGA TOUR F2P.
Users must make their predictions on designated game outcomes to accumulate as many points as possible; the more points acquired, the increase in the likelihood of winning one of the exclusive Pistons prizes on offer, including tickets, experiences, and merchandise.
Jamie Mitchell, Low6 Co-Founder and Group CEO, commented: “We are delighted to announce our first NBA franchise partner, the Detroit Pistons. We are thrilled to be working with a team that has such a great history, including three NBA titles, and this partnership with Low6 will bring next-level gamification for fans.
“It’s very exciting to continue bringing supporters closer than ever to the action as we continue to build our profile in the States.”
Brenden Mallette, Senior Vice President of Corporate Partnerships & Engagement for the Detroit Pistons, stated: “The Detroit Pistons are thrilled to partner with Low6 to launch our new, free-to-play game, Pistons Picks.
“The Detroit Pistons organization is dedicated to finding new and innovative ways to interact and engage with our fans, and this game will do just that.”
Over the past couple of months, Low6 has agreed to similar partnerships with the NFL’s Jacksonville Jaguars and the Cincinnati Bengals.
Josh Turk, Low6 Chief Strategy Officer, North America, added: “Low6 is providing incredibly powerful free-to-play gaming platform for sports franchises, and to add the NBA Detroit Pistons long history in Basketball, and sports is a true honor.
“We look forward to getting this season underway and working together with a world-class NBA franchise to connect with their fans through fun engaging free-to-play pick’ems that reward fans with free tickets, signed merchandise, and the opportunity to meet some of your favorite Pistons Alumni players!”
