Sports betting and igaming operator BetMGM has announced the signing of former Tennessee Titans and Arizona Cardinals running back Chris Johnson as its newest brand ambassador.
The former Titans star will be featured in the operator’s upcoming marketing campaigns, promotions, social media content, and fan events.
Johnson commented: “I’m excited to join the BetMGM team and to have a new platform to engage with CJ2K fans around the country. BetMGM is at the forefront of the excitement surrounding sports betting and is a perfect fit for me to get involved in this rapidly growing industry.”
Johnson was one of the NFL’s most prolific players during his 10 seasons in the league, earning the moniker “CJ2K” in 2009 when he rushed for 2,006 yards for the Titans, making him one of eight players in NFL history to eclipse 2,000 rushing yards in a single season.
Matt Prevost, Chief Revenue Officer, BetMGM, said: “Throughout his career, Chris Johnson thrilled fans with his performance on the football field, week in and week out. As we continue to expand BetMGM’s presence in Arizona and Tennessee, Chris will play a key role in helping us provide new and engaging experiences for our customers.”
Johnson is not the only former NFL running back that BetMGM has signed as a brand ambassador, as the operator signed former Seattle Seahawks star Marshawn Lynch last July.
