Sports betting technology provider Kambi Group plc has agreed a multi-channel sportsbook partnership with Michigan tribal operator Saginaw Chippewa Gaming Enterprises.
Under the terms of the deal, Saginaw Chippewa Gaming Enterprises will integrate Kambi’s sportsbook platform for on-property rollouts at Michigan’s Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel. The collaboration also includes the launch of an online sportsbook.
Saginaw Chippewa Gaming Enterprises, which is owned and operated by the Saginaw Chippewa Indian Tribe, will integrate Kambi’s technology and sports betting services, including the Kambi kiosk, Bring Your Own Device technology and Bet Builder product.
The long-term agreement further strengthens the firm’s strong relationship with tribal casino operators having previously agreed partnerships across multiple states.
Kambi CEO Kristian Nylén said: “A key part of Kambi’s strategy has been to partner with market leaders and local heroes, and Saginaw Chippewa Gaming Enterprises certainly fulfils that criteria.
“Through its popular Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel properties, Saginaw Chippewa Gaming Enterprises has established a formidable brand and a large customer database in Michigan.
“At Kambi, we know what it takes to create a leading sportsbook product and we look forward to helping Saginaw Chippewa Gaming Enterprises deliver exciting sports betting experiences to its patrons.”
Melinda Coffin, CEO, Saginaw Chippewa Gaming Enterprises, said: “We are thrilled to announce our partnership with Kambi Group.
“Our loyal guests and Soaring Eagle team have been anxiously looking forward to sports betting at our casinos. We look forward to working with Kambi Group and providing a great experience for our guests.”