The Game Day, a digital sports media company focused on delivering content for sports fans and sports bettors, has secured $4.5m in Series A financing.
This latest funding round is supported by several sports media and online gaming investors and seven returning investors continuing their financial backing and confidence in the firm’s current trajectory.
The funding will assist The Game Day’s ongoing growth, such as commissioning additional talent, new content formats, driving increased conversions, and opportunities for monetization via new revenue streams.
Matt Heiman, CEO and Co-founder of The Game Day, commented: “The Game Day has seen tremendous growth this past year and we are thrilled to continue to charge forward and drive our business to the next level.
“This funding and the support of our investors will allow us to increase our scale and engagement and will unlock additional opportunities for monetization and audience conversion through our affiliate partnerships with major sportsbook operators, our content, and our commitment to drive innovation in the sports media space.
Heiman continued: “Given the current M&A climate surrounding the sports gambling industry, including Penn National Gaming’s recent acquisition of Score Media, it’s clear that increasing attention is being paid to similarly fast-growing sports betting media properties in the US.
“With the rise of legalized sports betting now piquing the interest of a swathe of market-leading investors, and the sports gambling industry’s desire to invest in sports betting content properties, The Game Day finds itself ideally positioned between the sports media and online gambling spaces to deliver meaningful audience scale at a particularly crucial time in the industry’s life cycle.”
The Game Day’s network has more than four million network followers and averages over 150 million monthly impressions thanks to its ability to “amplify the live sports viewing experience through highly engaging, time-sensitive content, as well as launch innovative formats across its YouTube, Instagram, TikTok, Twitter, and Facebook properties”, delivering on average around 20 premium productions per week.
Back in September, it was confirmed that Betfred Sports would sponsor two of The Game Day’s flagship NFL Shows, Take the Points and Ride With.
