Online gaming operator PointsBet has launched its mobile app and digital sports betting product in Virginia, marking the firm’s eighth operational state alongside New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, and West Virginia.
The Virginia Lottery recently issued PointsBet, together with racetrack Colonial Downs, an official supplier license to offer online sports wagering in Virginia.
Colonial Downs, a subsidiary of California-based Peninsula Pacific Entertainment, is the only licensed gaming company operating and headquartered in Virginia. It operates Rosie’s Gaming Emporiums in Richmond, Hampton, New Kent County and Vinton, Virginia, as well as the Colonial Downs Racetrack, also in New Kent County, Virginia.
Johnny Aitken, PointsBet USA CEO, noted: “We are thrilled to be launching in Virginia with our partner Colonial Downs, now bringing our best-in-market technology to such a passionate sports community.
“Virginian sports bettors will now have access to the fastest online sports betting product with the most betting options, including robust in-play capabilities.”
PointsBet brand ambassador Allen Iverson added: “I am excited to welcome PointsBet to my home state. Speed and agility always defined my game, and that is exactly what puts PointsBet above the rest.”
Colonial Downs Group COO Aaron Gomes stated: “Colonial Downs Group is proud to partner with PointsBet, a premier sports betting platform and one of the most successful operators in the nation. We are pleased to help bring this gaming option to our loyal customers and other gamers in Virginia.”
As the official, exclusive sports betting partner of NBC Sports, PointsBet will also utilize the media giant’s premium television and digital assets to promote the PointsBet brand in the state of Virginia across its local sports communities.
The sportsbook has already been integrated into NBC Sports Regional Networks, like NBC Sports Washington, appearing regularly on programming for the Washington Football Team, Wizards, and Capitals.
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks.
PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
“Our partnership with NBC Sports has positioned us well as we enter the market,” said PointsBet USA CMO Kyle Christensen. “Viewers who have become familiar with the PointsBet brand through our odds integrations and expert analysis during television broadcasts can now truly experience what sets PointsBet apart.”
