Chicago-based gaming and betting firm Rush Street Interactive Inc has announced the signing of Brittney Payton, television personality and daughter of Chicago Bears Legend Walter Payton, to an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com.
A Chicago native, Payton moved to Arizona in 2020. She joins the RSI family as a Brand Ambassador for BetRivers in two key markets: Arizona and Illinois. Payton will be representing RSI in a variety of ways, including the creation of sports betting content and a multitude of sports and culture content for RSI.
As an Ambassador, she will be appearing in BetRivers TV and radio commercials, podcasts, and social media interviews. She will also be creating content for her own social media platforms.
Payton won a Chicago Emmy for her work as co-host of WGN-TV’s Chicago’s Best. She is also well known nationally for presenting the Walter Payton Man of the Year Award at the Super Bowl each year.
RSI COO Mattias Stetz commented: “We are excited to add Brittney to our RSI family. Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality will be a tremendous asset to our sports betting community.”
Payton added: “I’m thrilled to be joining the BetRivers team. It will be fun to bring a pop culture spin to sports entertainment and gaming. It’s especially exciting to be interacting with RSI’s sports betting fans in my native state of Illinois and in Arizona which I now call home.”
