PLLAY Labs, an AI-driven fintech video game wagering platform, has partnered with esports franchise, the Kansas City Pioneers, to enhance fan monetization and engagement experiences.
PLLAY and the Pioneers will team up in multiple ways through the collaboration, based on “creating, delivering and elevating cutting-edge technology, experiences, and content that resonates not only with esports fans but with casual amateur gamers.”
Mark Josey, CEO of the Kansas City Pioneers, commented: “As an entertainment and media company, we strive to build and create unique moments for our community. Our partnership with PLLAY is the first of its kind and will be a trendsetter for other esports organizations.
“We know our community loves competition between our professional teams but also competitions between themselves. PLLAY is a perfect fit for our Pioneers community, [so] look forward to our upcoming activations stemming across new gaming spaces.”
PLLAY will use its technology platform to allow all professional and casual amateur gamers to monetize their gameplay, alongside working with the Pioneers on fan experiences to elevate engagement, acquisition, and retention, ranging from online/live events to amplified content creation.
Both companies will also leverage the utility of the PLLAY wagering and token economy to drive NFT activations for gaming fans worldwide.
Shawn Gunn, Co-Founder and CEO at PLLAY, added: “At PLLAY, we’ve long believed that giving professional and casual gamers the ability to control and monetize their own gameplay is the entertainment and competition of the future.
“We share a culture of innovation and a strong sense of inclusive community — the KC Pioneers are challenging not only what it means to be an esports athlete but changing the way organizations are connecting with their fans.”
Last November, PLLAY Labs appointed former Apple App Store head Phillip Shoemaker to its strategic advisory board.
