Online betting and gaming firm Betway has agreed to a multi-year partnership with the Milwaukee Bucks, becoming the official gaming partner of the NBA franchise.
Under terms of the deal, Betway will receive in-arena branding in the Fiserv Forum and on the Bucks digital assets as part of the Betway Game Rewind; a feature that highlights the Bucks’ last matchup against their current opponent across their social media channels.
Anthony Werkman, CEO of Betway, stated: “Adding to our already impressive portfolio in the NBA, we’re very happy to welcome Milwaukee Bucks to our family of partners.
“The Bucks are having a great season in the NBA and we’re looking forward to sharing the thrill of their successes together.”
Betway has now partnered with nine NBA teams, growing its presence across North America in the process. Back in October last year, the firm agreed to similar deals with the Philadelphia 76ers and the Dallas Mavericks.
Bucks Chief Business Development & Strategy Officer Matt Pazaras, commented: “We’re thrilled to partner with Betway and bring their world-class brand to Bucks fans.
“Betway has been a fantastic partner to work with from the start and we look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”
