Popular Piston Picks helps Low6 to pass 300,000 customers

A significant number of North American partnerships has helped Low6 to surpass 300,000 customers across its product portfolio.  The recent launch of the free-to-play Piston...

Sportradar awarded exclusive betting rights for NBA

Sportradar now has exclusive rights to two of the four major US sports leagues after securing a new deal with the NBA. It is a...

BetMGM named official sports betting partner of New York Knicks, Rangers and Madison Square...

Madison Square Garden Sports Corp and Madison Square Garden Entertainment Corp have agreed a multi-year marketing partnership today with sports betting and gaming entertainment...
DraftKings and FanDuel have agreed to multi-year expanded partnerships with the NBA, making both firms the league's co-official sports betting partners.

DraftKings and FanDuel expand partnerships with NBA

DraftKings and FanDuel Group have agreed to multi-year expanded partnerships with the National Basketball Association, making both firms the co-official sports betting partners of...
Sports gamification firm Low6 has announced its partnership with the Detroit Pistons and the release of the free-to-play Pistons Picks game.

Low6 partners with Detroit Pistons to launch free-to-play game

Sports gamification firm Low6 has announced its partnership with the Detroit Pistons and the release of the free-to-play Pistons Picks game. The official pick’em game...
Online sports betting firm Betway has announced a multi-year partnership with the Philadelphia 76ers to become an official partner of the NBA team.

Betway and Philadelphia 76ers agree to multi-year partnership

Online sports betting firm Betway has announced a multi-year partnership with the Philadelphia 76ers to become an official partner of the NBA team. As part...

PrizePicks talks ‘in-game playability’ and standing out from the rest of the DFS field

SBC Americas took time out with PrizePicks CEO Adam Wexler this week to discuss the firm's approach to the start of the NBA season...

BetMGM signs NBA legend Kevin Garnett as latest brand ambassador

Sports betting and digital gaming company BetMGM has signed NBA legend Kevin Garnett as its newest brand ambassador.  The Hall of Fame power forward will...

Pickswise survey finds that basketball bettors are ‘wired differently’

Basketball bettors are wired differently than those who wager on other sports according to data from a recent survey commissioned by betting analysis provider...
Betway has sealed a multi-year partnership with the Dallas Mavericks, making the firm the official and exclusive free-to-play partner of the NBA franchise.

Betway seals multi-year partnership with NBA’s Dallas Mavericks

Online betting and gaming brand Betway has sealed a multi-year partnership with the Dallas Mavericks, making the firm the official and exclusive free-to-play partner...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...