Sports - archive

The sports view on sports betting

DraftKings announces brace of new high-profile golf partnerships

DraftKings Inc has been confirmed as the first “Betting Operator of the World Golf Championships-FedEx St Jude Invitational” by tournament officials this week. It...
International Game Technology PLC (IGT) has agreed to a multi-year sports betting contract with Ute Mountain Casino Hotel in Colorado.

IGT agrees to sports betting deal with Ute Mountain Casino Hotel in Colorado

International Game Technology PLC (IGT) has agreed to a multi-year sports betting contract with Ute Mountain Casino Hotel in Colorado. Under the terms of the...

BetMGM strikes new partnership with Pittsburgh Pirates

Sports betting and digital gaming operator BetMGM has sealed a new alliance with MLB’s Pittsburgh Pirates.  The terms of the partnership include BetMGM branding throughout...

WynnBET secures first NFL partnership with sponsorship of Detroit Lions

Mobile sports betting app WynnBET has secured its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.  Under the terms...

DraftKings licensed to offer daily fantasy sports in Louisiana

DraftKings Inc expects its daily fantasy sports product to go live soon in approved parishes in Louisiana following receipt of a DFS license from...

Genius Sports scores soccer data, streaming and marketing deal with MEDIAPRO Canada

Genius Sports has formed a new strategic partnership with MEDIAPRO Canada, a leading independent broadcast services, rights distribution and production company to help grow...

WynnBET signs up trio of sporting legends as brand ambassadors

Wynn Resorts’ mobile sports betting app WynnBET has signed up three brand ambassadors this week in sporting legends Chad 'Ochocinco' Johnson, Tim Howard and...

Codere upgrades sponsorship deal with Monterrey Rayados to become official betting partner

Multinational gaming outfit Codere has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club of the MX League of...

Bally’s to gamify beach volleyball with acquisition of Association of Volleyball Professionals

Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the professional beach volleyball organization and host of the longest-running domestic beach volleyball tour...

US Integrity to bolster betting-related integrity for BIG3 league

BIG3, the three-on-three basketball league, has agreed a partnership with US Integrity (USI), the technology-driven sports wagering monitoring company. USI will provide protection against...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...