Sports - archive

The sports view on sports betting

Bally’s appointed as Authorized Sports Betting Operator of the NBA

Land-based gaming and interactive entertainment firm Bally's Corporation has entered into a multi-year strategic partnership under the terms of which it becomes an Authorized...

UFC appoints Stake.com as Official Betting Partner in LatAm and Asia

UFC, the world’s premier mixed martial arts organization, has formalized a new LatAm and Asia partnership with cryptocurrency casino and sportsbook Stake.com. Under the...

How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range...

Turf Paradise signs multi-year live racing deal with AmTote International

Turf Paradise Racetrack has signed a multi-year totalizator services agreement for live racing with AmTote International, a product of 1/ST TECHNOLOGY - among horse...

Douglas Costa signs for LV BET as Brand Ambassador for Brazil

Online sportsbook and casino brand LV BET has appointed Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador...

EPIC Risk Management and Kindbridge target US problem gambling

EPIC Risk Management has formed a strategic partnership with problem gambling treatment company Kindbridge, with a specific focus on vulnerable groups in the US. Of...

DraftKings and UFC forge ground-breaking sports betting partnership

In a ground-breaking deal announced today, DFS and sportsbook operator DraftKings has been designated as the UFC’s first ever Official Sportsbook and Daily Fantasy...

Sara Perlman joins NBC Sports Edge and PointsBet as sports betting host and content...

Sara Perlman has joined NBC Sports EDGE and PointsBet, the official sports betting partner of NBC Sports, as a sports betting host and content...

DAZN appoints former Disney man Kevin Mayer as Board Chairman

Global sports streaming platform DAZN Group, has appointed Kevin Mayer as Chairman of the Board of Directors. With more than three decades of executive...

Conmebol: If integrity is compromised, football loses credibility and revenue

Graciela Garay, Ethics and Compliance Officer, and Julio Lansac, Integrity Officer, opened day two of SBC Digital Latinoamérica and explained why ensuring integrity in...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...